The Innersection project re-invented the way people experienced surf movies. In the early days of the internet, Nathan Myers & Taylor Steele announced a $100,000 prize for the best 3-minute, single surfer video part. The best parts were voted by the audience and released on DVD. Each DVD purchase provided a vote for the final winner. Innersection formed a year-long event, with audience participation, live voting, hosted video updates, and an end-of-year award show.